| OVERTURE TO
ACQUIRE INTERNET SEARCH PIONEER ALTAVISTA
FEB
18th, 2003
We
are pleased to inform you that, earlier today, Overture announced
plans to acquire pioneering search company AltaVista. This acquisition
reinforces our commitment to search and to providing you with new
and
powerful ways to connect with potential customers on the Internet.
It also represents yet another step in our drive to accelerate and
enhance our product development capabilities for both our advertisers
and partners.
Since
its debut as the first full-text Internet search service in 1995,
AltaVista has been a recognized leader in search technology, constantly
innovating to help users find the most relevant information available
on
the Web. AltaVista's advanced algorithmic technology will enable
us to offer a superior Web search solution to portals, ISPs and
other destination sites, as well as to create new marketing opportunities
for our 80,000 advertisers.
As
you know, AltaVista is also one of Overture's top affiliate partners,attracting
sophisticated search users who are an excellent source of qualified
traffic for our advertisers. Through the acquisition and going
forward, AltaVista will continue to operate as a search destination
and display Overture's paid search results to its users. Overture
will also continue to provide, and ultimately grow, AltaVista's
paid inclusion
service, giving you another online marketing vehicle for driving
targeted leads.
As
the acquisition is finalized over the coming months, you'll hear
more about how this development will help you build your business.
In the meantime, you may wish to review a list of frequently asked
questions,
available at the link below
www.overture.com
Alternatively, you may contact us using the Support
Request Form,
available under the Support Center tab within the DirecTraffic Center(R).
Sincerely,
Your Partners at Overture
SOURCE>OVERTURE.COM
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